Analytics & Marketing Automation

In today’s digital-first economy, success depends on how quickly and accurately you respond to user behavior. With every click, view, or purchase, your audience is telling you something — and the businesses that listen, analyze, and act efficiently are the ones that grow faster.

Our approach combines deep data insights with advanced automation tools to ensure your marketing is always optimized, personalized, and performing at its best.

What We Offer

1. Advanced Web & App Analytics Setup

• Google Analytics 4 (GA4) Integration: We configure GA4 to capture the most valuable user actions across your website or app — from page views and scroll depth to form submissions and eCommerce events.

• Event & Conversion Tracking: Custom event setups in GA4, GTM (Google Tag Manager), or other platforms to track micro and macro conversions.

• Cross-Device & Cross-Platform Tracking: We make sure your user journey is connected across web, mobile, and third-party platforms.

2. Marketing Dashboard & Data Visualization

• Custom Dashboards: Live dashboards built in Google Data Studio, Looker Studio, or Tableau to visualize key performance indicators (KPIs).

• Channel Performance Reports: Understand what's working across SEO, paid media, email, and social — all in one place.

• Real-Time Alerts: Get notified instantly when something spikes or dips.

3. Conversion Rate Optimization (CRO)

• User Journey Analysis: Identify friction points and drop-offs using tools like Hotjar, Crazy Egg, and GA4 behavior flow.

• A/B & Multivariate Testing: Test headlines, CTAs, layouts, and messaging to improve engagement and conversion rates.

• Funnel Optimization: Build and refine lead generation and sales funnels that actually convert.

4. Marketing Automation Solutions

• Email Automation: Set up automated sequences for welcome series, lead nurturing, abandoned cart recovery, and re-engagement.

• CRM Integration: Connect marketing tools with platforms like HubSpot, Zoho, Salesforce, or Mailchimp for seamless lead management.

• Lead Scoring & Segmentation: Qualify leads based on behavior and demographics to prioritize your sales efforts.

5. Attribution Modeling & ROI Tracking

• Multi-Touch Attribution Models: Know which touchpoints contribute to conversions.

• Campaign ROI Analysis: Measure the actual impact of each campaign, channel, and message.

• Lifetime Value (LTV) Forecasting: Understand how much each customer is worth — and where to invest next.

Tools We Work With

We are platform-agnostic and work with tools that best match your business ecosystem, including:

• Google Analytics 4

• Google Tag Manager

• Looker Studio (Data Studio)

• Hotjar / Microsoft Clarity

• HubSpot, Mailchimp, ActiveCampaign

• Zapier / Make / Pabbly

• CRM platforms like Zoho, Salesforce, Pipedrive

What You Get with Pragyavault Digital

• Data-Driven Strategy: Every automation flow and analytics report is aligned with your core business goals.

• Full-Funnel Optimization: From awareness to advocacy, we measure and improve every touchpoint.

• Custom Implementation: No cookie-cutter templates — your dashboards, workflows, and automations are built specifically for your business.

• Continuous Support: We don’t just set up and leave — we iterate, improve, and grow with you.

Ready to Turn Data Into Growth?

Don’t let valuable insights go untapped or leads slip through the cracks. With Pragyavault Digital, your marketing becomes smarter, faster, and more effective — from first click to final conversion.

Let’s Talk!
Schedule a free consultation to discover how analytics and automation can elevate your brand.